Write a Powerful B2B Sales Letter to Close Lucrative Deals

A Sales Letter Copywriter Helps Grow Your Business

A sales letter is where you really sell yourself.

In business, one of the most important things you can do is: It can be the most valuable skill in getting new customers or clients for your business But before your write your sales letter (or invest in a professional copywriter to do it for you) — consider the following:

Volume: Is your target market broad enough to sell thousands of products, or is it so narrow you can only expect to service a few clients?

Price: Can you sell many products quickly and cheaply? Or do you only need to sell a few products at high prices?

Depending on your volume and pricing, a sales letter may or may not be right for you. For high volume and low priced products like a regular landing page would do just fine.

The long-form sales letter works best if your product or service is scarce, high-priced and targets a small market niche.

#1 Rule for Effective Sales Letter Copywriting: Know Your Audience

This is where essential research comes in. In your research, you visualize your ideal customer.

  • Who is he or she?
  • Are they single or married? With or without kids?
  • Do they own a house? A car?
  • Do they have jobs? What kind of job? Do they hate their jobs?
  • Do they spend most of their online time on Facebook? Twitter? Pinterest?

Once you create a profile of your ideal customer, your sales letter needs to be written to that ideal customer.

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Your B2B sales letter should be both educational and persuasive.

It should have all the elements of copywriting, such as:

  • Get attention
  • Acknowledge their problem and offer a solution
  • Build desire and overcoming objections
  • Give social proof with testimonials
  • Call to action

Your sales letter should flow smoothly and read like a personal letter — as if you are helping a friend through a tough spot in life. To get buyers or clients through a well-written and persuasive sales letter, contact a professional sales letter copywriter for a quote.

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Ready to request a quote? Let's work together!

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