Seven Rules for B2B Copywriting

Seven Rules for B2B Copywriting

1. Research your target market How much do you really know about your prospect? What do they do? How old are they? Do they have kids? To get to the very core of the value you offer your prospects, you have to really know your prospects. Intimately. Find out what makes...
Free Copywriting Checklist

Free Copywriting Checklist

Make sure your copywriting has all the essentials needed to propel your business’s growth. Download my free copywriting checklist (print-friendly PDF) and assess your sales copy’s strengths and weaknesses to find room for improvement. Supplemental Information For Your...
Sell the Cure, Not the Prevention

Sell the Cure, Not the Prevention

I wanted to write an article about an important copywriting tip I learned from Joe Sugarman. Some products fail because of one aspect of human nature. Once you understand the buying and selling aspect of human nature, you will hold the key to making money and growing...
Five Steps to Effective Sales Copy

Five Steps to Effective Sales Copy

What is effective sales copy? What do we mean by that? First things first: Cutting corners is not allowed. To pad your bank accounts with effective sales copy and marketing collateral, there are five steps to follow. Each step flows logically to the next. All steps...
Copywriting Tips from Apple

Copywriting Tips from Apple

This case study is a comprehensive case study of Apple’s copywriting prowess, with copywriting tips from Apple, supplemented with screenshot examples, that propelled them to become one of the world’s largest tech companies. Apple sold over 45 million iPhones in Q4...