Seven Rules for B2B Copywriting

Seven Rules for B2B Copywriting

When it comes to maximizing the impact of B2B copywriting, there are seven rules you need to follow. 1. Research your target market How much do you really know about your prospect? What do they do? How old are they? Do they have kids? To get to the very core of the...
Sell the Cure, Not the Prevention

Sell the Cure, Not the Prevention

I wanted to write an article about an important copywriting tip I learned from Joe Sugarman. Some products fail because of one aspect of human nature. Once you understand the buying and selling aspect of human nature, you will hold the key to making money and...
Five Steps to Effective Sales Copy

Five Steps to Effective Sales Copy

What is effective sales copy? What do we mean by that? First things first: Cutting corners is not allowed. To pad your bank accounts with effective sales copy and marketing collateral, there are five steps to follow. Each step flows logically to the...