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Sell the Cure, Not the Prevention

I wanted to write an article about an important copywriting tip I learned from Joe Sugarman. Some products fail because of one aspect of human nature. Once you understand the buying and selling aspect of human nature, you will hold the key to making money and...

B2B Copywriting Tip: Use Statistics in Your Sales Copy

Fluff doesn’t sell. Writing effective sales copy means cutting out the fluff. In this article, you’ll see some little known B2B copywriting tips that work effectively in the technical world. Nobody is impressed with your flashy or sexy buzzwords if you don’t...

Copywriting Tips from Apple

This case study is a comprehensive case study of Apple’s copywriting prowess, with copywriting tips from Apple, supplemented with screenshot examples, that propelled them to become one of the world’s largest tech companies. Apple sold over 45 million iPhones...

Copywriting vs Technical Writing: What’s the Difference?

It is important for marketers to understand the difference between technical copywriting and technical writing. First, let’s delve into the murky role of a technical writer. When we describe writers working for a company dealing with technology or software,...