And why is it important?
Copywriting is salesmanship in print — creating content that is intended to sell a product or service.
Technical copywriting is the same, except the product or service is related to software or technology.
Slightly different rules apply due to the unique nature of technical products. The natures of technical and non-technical products are so different that a modified approach to copywriting is necessary.
In the worst case scenario, trying to apply standard copywriting approaches to technical products will result in total failure and sunk costs. Best case scenario? Conversions and sales will still be lower than they should be, falling short of expectations.
When selling software or technology products, it is vital to research the following two questions in detail:
- Who is your audience?
- And what makes them tick?
People hate to be sold, but love to obtain valuable information.
Writing content while going easy on the sales pitch establishes credibility and authority in the topic your audience cares about. This is vital in a post-mobile world where people’s attention spans are as short as ever.
Many companies fail to maximize sales by not using the core principles of selling software and technology. One of my core principles of technical copywriting is:
To Persuade, You Must First Clarify.
In other words:
If your customers do not understand how your product works to their benefit, they will never buy it.
While there are a lot of similarities between each, there are important distinctions between standard copywriting and technical copywriting.
How Is Technical Copywriting Different from Technical Writing?
Technical writers create user manuals, product specifications, and how-to documentation. They document every functional aspect of the product. They develop guides and how-to manuals for users.
But they do not persuade a potential customer to purchase the product.
While I do offer technical writing as a service, it is important to not confuse technical copywriting with technical writing. For many people, it can be difficult to explain complex concepts to a layperson without getting overly technical.
I make complex concepts very easy for anyone to understand.
I use the right words in your copy to clarify what you are offering. Using powerful copywriting techniques that work, I make the copy flow smoothly to persuade your customers to buy your products and services. For more information about technical writing vs copywriting, go here.
But I don’t just stop there. I go the extra mile to make your copy look appealing to the human eye.
Why Clean Web Design Is Vital for Your Business
In most cases, copywriting and web design go together. No matter how great the copy is, people won’t read it if the page looks terrible.
The number of poorly designed websites run by otherwise reputable businesses is shockingly high.
And here’s the part most people don’t realize:
Did you know that 95% of all website needs can be met with a basic WordPress or SquareSpace setup, along with an email marketing campaign?
With higher search engine rankings, you get more traffic… higher conversions… more sales… and more money in your bank account.
The winning formula for turbocharging your sales is the magic synergy of:
- Clear and compelling copy
- Clean and functional web design
- High search engine rankings
Grow Your Business With the Winning Formula for Your Website
Need to clean up your website and make it sizzle?
Trying to create an awe-inspiring content marketing strategy?
Frustrated with low conversion rates, lousy SEO and lack of engagement?
Email me for a consultation for growing your business, polishing your website, expanding your market reach, and retaining your loyal customers while acquiring new ones. Or sign up for free copywriting tips in a weekly email series.