Engage Your Followers With Social Media Copywriting

Turn Your Social Media Followers Into Leads and Customers

What makes a social media post go viral?

It boils down to this:

Social media is all about headlines and sound bites.

A short sentence needs to evoke so much emotion — positive or negative — that the reader feels compelled to engage, or share it with others.

Sounds simple enough. But in reality, it is hard to write a social media post that goes viral. Why?

Because there is so much noise and information overload on social media — almost everything gets drowned out.

social media copywriting
On Facebook, everyone and their grandmas are sharing funny cat videos, thought-provoking memes and random snippets out of their lives.

On Twitter, everyone is tweeting, shouting and marketing “past” each other.

On Instagram and Pinterest, everyone is sharing travel photos and food porn.

And nobody really pays attention.

We come across tens of thousands of sound bites each day. But at the end of the day, we don’t even remember 99% of what we’ve seen or heard.

So how do you cut through the noise, get your message out and be heard by many?

That is the million dollar question…

The real trick with social media copywriting is to:

Use as few words as possible.

This is quite different — almost opposite — from long-form sales letters and white papers, where you explain everything about your product and delve into the details of each benefit.

In social media copywriting, your goal is to grab attention.

7 steps to writing a social media post that cuts through the noise:

  1. Define your target demographic or market segment.
  2. Distill your idea into a short and snappy sound bite.
  3. Get right to the point.
  4. Strip out all the descriptors like adjectives or adverbs.
  5. Write in the active voice. Avoid passive voice.
  6. Avoid clichés. Be original.
  7. Don’t try to give all information at once. Be mysterious. Arouse irresistible curiosity.
social media marketing
If you can do all this in one short sentence or headline, you’re getting somewhere.

The best way to come up with a sizzling headline with viral potential is to brainstorm up to 30 to 50 different headlines for a single social media post. Most of these will sound clunky, or even awful. Some will sound okay. A few will be pretty good.

But “okay” or even “good” is not good enough to even get noticed on social media.

Your headline must evoke emotion.

Only one, maybe two, out of my brainstormed list will be excellent headlines. I’d polish them up some more to make them even better.

The headline must be phenomenal.

When you read the headline, it has to make the hairs on the back of your neck stand up. It must cause goosebumps.

An accompanying picture sometimes helps, too. You could even make a meme out of your headline.

Then post it on social media and watch the sparks fly.

If you need some headline ideas, or some help in setting up your social media advertising campaigns, feel free to reach out to me:

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