How to Create a Case Study that Drives B2B Leads

How to Create a Case Study that Drives B2B Leads

Also published on LinkedIn Here’s an inconvenient truth: most case studies don’t get read. They are usually dry, formulaic, and self-aggrandizing. But let me backup a little bit. What is a case study, and what purpose does it serve anyway? Case studies are detailed...
Seven Rules for B2B Copywriting

Seven Rules for B2B Copywriting

1. Research your target market How much do you really know about your prospect? What do they do? How old are they? Do they have kids? To get to the very core of the value you offer your prospects, you have to really know your prospects. Intimately. Find out what makes...