Sell the Cure, Not the Prevention

Sell the Cure, Not the Prevention

I wanted to write an article about an important copywriting tip I learned from Joe Sugarman. Some products fail because of one aspect of human nature. Once you understand the buying and selling aspect of human nature, you will hold the key to making money and...
I am deaf, and that is a gift…

I am deaf, and that is a gift…

And I’ll tell you why. I had always wanted to go to a comedy show. But I could never go because they could not provide an interpreter or a captioner. If I went to a comedy show without an interpreter, I’d miss all the jokes. So I had...
Copywriting Tips from Apple

Copywriting Tips from Apple

This case study is a comprehensive case study of Apple’s copywriting prowess, with copywriting tips from Apple, supplemented with screenshot examples, that propelled them to become one of the world’s largest tech companies. Apple sold over 45 million iPhones...